Kassia Sule is a Nigerian entrepreneur, reality TV star, and the founder of Kayxtra Botanical, a brand specializing in natural herbal hair care products.
She is known for her charisma and business acumen; Kassia gained nationwide recognition as a contestant on Big Brother Naija (BBN) Season 9 in 2024.
This biography explores Kassia’s early life, education, career, personal life, and rise to fame, offering a comprehensive look at her journey.
Early Life and Background
Kassia Sule was born on November 3, 1993, in Delta State, Nigeria, into the Isoko tribe, a minority ethnic group known for its rich culture and traditions.
She grew up in Delta State, where she developed a strong sense of community and resilience, traits that have been pivotal in her entrepreneurial and personal life.
Kassia’s upbringing in Delta State instilled in her a deep appreciation for natural remedies and sustainable living, which later inspired her business ventures.
Educational Journey
Kassia attended her primary and secondary education at Delta State, excelling as a bright and determined student.
She later pursued a degree in Office Management and Technology at the Delta State Polytechnic, where she honed her organizational and management skills.
After graduating, she completed her National Youth Service Corps (NYSC) program in 2019, fulfilling the mandatory national service for Nigerian graduates.
Kassia’s academic background laid the foundation for her entrepreneurial pursuits, equipping her with the knowledge and discipline needed to build her brand.
Career as an Entrepreneur
Kayxtra Botanical
Kassia is the founder and CEO of Kayxtra Botanical, a thriving business that produces and supplies natural herbal hair care products.
The brand was born out of Kassia’s personal struggles with finding effective hair care solutions for issues like scalp failure and hair damage.
Kayxtra Botanical focuses on creating sustainable, herbal-based products that cater to individuals facing similar challenges.
Kassia’s mission is to provide reliable solutions while promoting the benefits of natural ingredients.
Her innovative approach and dedication have earned her a loyal customer base, positioning her as a rising star in Nigeria’s entrepreneurial space.
Big Brother Naija Journey
In August 2024, Kassia Sule and her husband, Kellyrae, were announced as contestants on the Big Brother Naija Season 9 reality show, titled “No Loose Guard.”
The couple, known as the “Double Kay” team, quickly became fan favorites due to their strategy, chemistry, and unique dynamic.
Strategy and Gameplay
Kassia revealed that her partnership with Kellyrae was a deliberate strategy aimed at securing the competition’s top prize.
Despite being married, Kassia has navigated the house dynamics tactfully, dealing with distractions and controversies with grace.
One of the most talked-about storylines during her time in the house involved a romantic interest with fellow contestant Toby Forge.
Kassia later clarified that her focus remained on the competition and her marriage, skillfully fading away from any distractions.
Personal Life
Kassia is married to her longtime partner, Kellyrae, whom she dated for 10 years before tying the knot in February 2024.
Their marriage has been characterized by mutual support and shared aspirations.
Together, they have a 4-year-old daughter, whose identity has been kept private to protect her from public scrutiny.
Relationship Dynamics
Kassia and Kellyrae’s appearance on Big Brother Naija highlighted their strong bond.
In spite of being in a high-pressure environment, the couple maintained their focus and worked together as a team.
Read also: Oseloka “Ocee” Mbadiwe Biography: Career, Early Life, Educational Background, and Net Worth
Kassia has expressed her determination not to let her relationship follow the same path as other reality show couples whose relationships faltered post-show.
Life After Big Brother Nigeria
While still in the house, Kassia hinted at her plans to expand her entrepreneurial ventures upon leaving the show.
She aims to create a personal brand that aligns with her identity as a successful entrepreneur, reality TV star, and advocate for natural beauty solutions.
Her participation in Big Brother Naija has provided her with a platform to amplify her voice and business, setting the stage for future collaborations and opportunities.
Kassia Sule Net Worth
As of 2024, Kassia Sule’s estimated net worth is around $40,000, though this figure remains unconfirmed.
Her income sources include her business, Kayxtra Botanical, as well as potential endorsements and appearances tied to her Big Brother Naija fame.
With her growing popularity and entrepreneurial drive, Kassia is expected to increase her earnings significantly in the coming years.
Hobbies and Interests
Beyond her business and reality TV appearances, Kassia enjoys spending time with her family, exploring natural remedies, and staying updated on the latest trends in hair care.
Her passion for sustainable living and holistic beauty solutions continues to guide her personal and professional choices.
Social Media Presence
Kassia maintains an active presence on social media, where she shares insights into her entrepreneurial journey, lifestyle, and experiences in the Big Brother Naija house.
Her social media platforms are a hub for fans and customers of Kayxtra Botanical.
Instagram: @kassia_kx
TikTok: @kayxtra_botanical_
Conclusion
Kassia Sule’s story is one of determination, ambition, and innovation.
From her humble beginnings in Delta State to becoming an entrepreneur and reality TV star, Kassia has demonstrated a remarkable ability to adapt and thrive.
Her journey on Big Brother Naija has elevated her profile, giving her a platform to inspire others and grow her business.
As she continues to navigate life post-reality TV, Kassia’s focus remains on building her brand and leaving a lasting impact in the beauty industry.